Nexxt Launches Candidate Retargeting Product

New product extends the reach of an employer’s brand to engage a broader candidate audience

KING OF PRUSSIA, PA – June 19, 2017 – Nexxt, a recruitment media company, today announces the launch of its Candidate Retargeting product. According to a recent survey, only 19% of the workforce regularly apply to jobs, but 58% are open to new opportunities. Nexxt’s Candidate Retargeting product extends an employer’s brand to engage a broader candidate audience within the Nexxt Talent Ecosystem of nearly 60 million candidates, as well as similar audiences online. Candidate Retargeting gets brands in front of the right people, wherever they are, to motivate passive candidates to take action and boost the overall performance of a Nexxt recruitment marketing campaign.

“Retargeting is an extremely effective form of digital advertising, but it has not been widely used in the recruiting space. Now employers can keep their brand in front of potential candidates in the same way that a shoe retailer is going to follow you around the web reminding you about the pair of shoes that you didn’t buy,” said Joe Weinlick, senior vice president of marketing at Nexxt. “Driving hundreds of clicks from the same candidates is not an effective method for recruiting in a tight labor market. Our Candidate Retargeting product extends the reach of a recruitment marketing campaign to ensure your message is in front of best candidates from around the web.”

Nexxt combines predictive technology with multi-channel marketing to a diversified talent network, allowing users to build custom campaigns and efficiently fulfill their hiring needs. By automating the talent acquisition process, Nexxt helps companies reduce the time that positions remain unfilled by facilitating the planning and execution of an optimal mix of tactics, including text messaging, email campaigns and advertising, to reach active, passive and select candidates.

Nexxt eliminates the need for companies and agencies to manage multiple vendors and use multiple systems to track progress. The customizable campaigns from Nexxt eliminate duplicate advertisements, reduce brand confusion, decrease negative perception and cut inefficient spend, while also offering robust monitoring and reporting tools that allow for real-time campaign optimization.

Companies and agencies interested in learning more about Nexxt’s hiring solutions can visit hiring.nexxt.com

About Nexxt

Nexxt, a recruitment media company, is a dynamic employment solution catering to the next generation of hiring. For companies and agencies, Nexxt is a full-service recruitment marketing platform, providing a targeted method of sourcing the best people from a broader talent pool. For professionals, Nexxt is an employment solution, powering more than 50 niche career sites to make finding the perfect job easier. Nexxt combines predictive technology with multi-channel marketing to a diversified talent network of nearly 60 million candidates on focused career sites, allowing recruiters and hiring managers to build custom campaigns and efficiently fulfill their hiring needs. To learn more and see what’s Nexxt, please visit www.nexxt.com.